Beesline

Beesline wants to help people discover the beauty of a healthy and natural lifestyle by providing the highest quality products made from natural active ingredients. They were looking for an e-commerce design that could help them instill a sophisticated, informative online presence and create an easy and simple shopping experience.

Scope

Brand Uplift

E-Commerce

UI/UX

Tools

Illustrator

Photoshop

Beesline’s values

The concept was to establish four core values that encompass the brand’s vision and better communicate Beesline’s product differentiation. These brand values are integrated throughout the website and were the basis for the moodboard.

Hero ingredients

The natural ingredients are integral to the brand’s vision. The concept was to highlight these ingredients throughout the website, by showcasing their natural colors and forms through photography and photo-collages.

Nature infused

A key component to the brand uplift was the integration of dynamic collages throughout the website. These collages use natural ingredients to create a pattern, symbolizing the use and inspiration from nature.

Informative product page

The product page creates a unique shopping experience where the user has access to learn more about the ingredients, the benefits, and how to best use the product.

Sophisticated landing page

The landing page creates a sophisticated first impression for the user, using imagery of nature and natural ingredients to instantly communicate the value proposition of the brand.

Value statement

A key integration into the platform is the value proposition: All natural, Freshly made, Innovative, Eco-conscious. This appears as an extension of the footer instilling the mission of the brand.

Engaging quiz

The Skin Consultation page is an opportunity for customers to discover product recommendation by answering a few simple questions, creating a personalized, tailored shopping experience.