Beesline
Beesline wants to help people discover the beauty of a healthy and natural lifestyle by providing the highest quality products made from natural active ingredients. They were looking for an e-commerce design that could help them instill a sophisticated, informative online presence and create an easy and simple shopping experience.
Scope
Brand Uplift
E-Commerce
UI/UX
Tools
Illustrator
Photoshop
Beesline’s values
The concept was to establish four core values that encompass the brand’s vision and better communicate Beesline’s product differentiation. These brand values are integrated throughout the website and were the basis for the moodboard.
Hero ingredients
The natural ingredients are integral to the brand’s vision. The concept was to highlight these ingredients throughout the website, by showcasing their natural colors and forms through photography and photo-collages.
Nature infused
A key component to the brand uplift was the integration of dynamic collages throughout the website. These collages use natural ingredients to create a pattern, symbolizing the use and inspiration from nature.
Informative product page
The product page creates a unique shopping experience where the user has access to learn more about the ingredients, the benefits, and how to best use the product.
Sophisticated landing page
The landing page creates a sophisticated first impression for the user, using imagery of nature and natural ingredients to instantly communicate the value proposition of the brand.
Value statement
A key integration into the platform is the value proposition: All natural, Freshly made, Innovative, Eco-conscious. This appears as an extension of the footer instilling the mission of the brand.
Engaging quiz
The Skin Consultation page is an opportunity for customers to discover product recommendation by answering a few simple questions, creating a personalized, tailored shopping experience.
Like on Behance.