Beesline wants to help people discover the beauty of a healthy and natural lifestyle by providing the highest quality products made from natural active ingredients. They were looking for an e-commerce design that could help them instill a sophisticated, informative online presence and create an easy and simple shopping experience.
The concept was to establish four core values that encompass the brand’s vision and better communicate Beesline’s product differentiation. These brand values are integrated throughout the website and were the basis for the moodboard.
The natural ingredients are integral to the brand’s vision. The concept was to highlight these ingredients throughout the website, by showcasing their natural colors and forms through photography and photo-collages.
A key component to the brand uplift was the integration of dynamic collages throughout the website. These collages use natural ingredients to create a pattern, symbolizing the use and inspiration from nature.
Informative product page
The product page creates a unique shopping experience where the user has access to learn more about the ingredients, the benefits, and how to best use the product.
Sophisticated landing page
The landing page creates a sophisticated first impression for the user, using imagery of nature and natural ingredients to instantly communicate the value proposition of the brand.
A key integration into the platform is the value proposition: All natural, Freshly made, Innovative, Eco-conscious. This appears as an extension of the footer instilling the mission of the brand.
The Skin Consultation page is an opportunity for customers to discover product recommendation by answering a few simple questions, creating a personalized, tailored shopping experience.